A font can either belong to a serif or sans-serif family. There are many factors that determine a font’s visual appeal. What are the key characteristics of a font? The right font can help draw a reader in, encourage them to stay on the page longer, and nudge them towards a successful purchase. This is why the right font selection matters. Participants who received good typography also performed better on cognitive tasks as well as on subjective duration. The Aesthetics of Reading researchers, at MIT, found that typography influenced comprehension. Fonts help in this mission by making messaging more visible, easier to read, understand, and also trust. They strive to reduce friction at every step so the minimum interaction cost or the effort required to consume content remains low. Looking for font selection tips as well as some suggestions on the most ideal fonts for your website, app, or logo? Read on… Why Do Fonts Matter?Įcommerce sites aim to deliver a smooth customer experience so prospective buyers do not have trouble navigating their website or understanding the flow of information. With over 200,000+ individual fonts out there choosing just the best font for your eCommerce brand can be a little daunting.
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